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Basic Business Info
Your Full Name:
Business Name:
Business Website:
Email Address:
Phone Number:
Briefly describe your business:
General Target Market Info
Who is your ideal customer?
What industries do they belong to?
Customer location:
Age Range:
18–24
25–34
35–44
45–54
55+
Income Level or Buying Power:
Typical job/lifestyle:
Pain Points & Emotional Drivers
What keeps them awake at night?
What are they afraid of?
What are they angry about?
Who or what are they angry at?
Top daily frustrations:
Secret desires:
Main dominant emotion:
The one thing they crave above all else:
Decision-Making & Behavior
Decision-making style:
Quick and impulsive
Cautious and analytical
Based on trust/relationship
Emotionally driven
Based on reviews/social proof
Jargon or language they use:
Magazines, blogs, newsletters they read:
Websites/platforms they visit:
Social platforms:
Instagram
TikTok
Facebook
YouTube
LinkedIn
Reddit
Twitter/X
A day in their life:
Your Business Goals
What transformation do you want to create for them?
Products or services you'll offer to them:
Marketing goals:
Get more leads
Sell a course or product
Book more calls or sessions
Build an audience
Launch a brand
Anything else you'd like to share:
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